This is one of the questions that we get all the time and it is a great question! Unfortunately, there’s no right or wrong answer, it really depends on your hair and how oily/dry it gets, but the general rule we tell customers is somewhere between daily or once every other day they should shampoo their hair. That is pretty much average for the majority of men.
Now, if you’re hair is a bit more oily/greasy like Alpha M. going the daily route is more ideal because it become a lot harder to style. But, the big secret is guys don’t use their conditioner nearly enough, and you need to use it at near or the same amount as your shampoo! Conditioners help heal, hydrate, and seal the hair cuticle so your hair is looking mucho Bueno. Grab one and use it daily and your hair will be so much more luscious, energized and feeling good.
Make sure for both the shampoo and conditioner you don’t just apply and then rinse. Let each one sink in for 1-2 minutes before rinsing so that it can work it’s magic!