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2020 Men's Look Book Hairstyling Guide

2020 Men's Look Book Hairstyling Guide

Get your hair looking Bueno with our first ever Look Book!  Hundreds of times a day we get asked by our fans, "I want this type of hairstyle/look, but I'm not sure which hair product to grab. Can you help?" Well, now we sure can via our Look Book that showcases a variety of cool men's hairstyles and the products/steps we recommend to achieve that style of hair. Start surfing!


A combination of the 1950's Pompadour and the 1950's Flattop, the Quiff is a voluminous style that modernizes the most classic of looks. 
Photo Credit: Instagram @harry_sperrin
What You'll Need: SaltPuttyProtect, & Freeze 
Might Come In Handy: Treat, Comb/Brush 
How To Style: Apply a few sprays of Salt to damp hair, then apply a light coat of Protect. Emulsify a dime size amount of Putty and run your hands through your hair working from front to back. A quick blow dry will add volume and help achieve your hair is moving in the proper direction. Finish with a few sprays of Freeze to ensure it holds all day.


Casual, charming, and fashionable, this messy cut is a trendy go-to look for those of us who want to "look a little rough around the edges," in a good way. An easy and quick style that definitely draws positive attention.
Photo Credit: Instagram @josephmikos
What You'll Need: Salt, and Paste 
Might Come In Handy: Treat, and Freeze 
How to Style: Apply Salt to damp hair. Allow hair to air dry, but not completely. Apply Paste, amount will vary based on length, and style with hands. Keep it messy, but make it look planned as well.


As much of an attitude as it is a style, the long lifted will not only show off your health and good genes, but can be an eye-catching style and won't take more than a few minutes of your time to get looking amazing.
Photo Credit: Instagram @mane.kind
What You'll Need: SaltProtectCream, & Brush 
Might Come In Handy: Treat, and Condition 
How To Style: Apply Salt and Protect throughout damp hair, and blow dry to add volume. Once hair is almost dry apply Cream and brush through hair for even distribution. Finish blow drying and hand style as needed to desired level of messiness.


Sometimes called the razor part, this cut features a clean shaved part down the scalp. Traditionally worn on the side, the hard part can work for a variety of looks, but does require a bit of maintenance to keep it looking clean.
Photo Credit: Instagram @davidzagskorn
What You'll Need: ProtectSaltClayComb 
Might Come In Handy: Treat, Freeze 
How To Style: Apply Sea Salt spray to damp hair and style with comb. Apply Protect and blow dry to increase volume. Once dry, emulsify a dime size amount of clay and apply evenly. Comb again working from the part out on both sides. Ensure all hairs stay on they're respective side of the part.


No the combover is not just for hiding those thin spots, it's also a very stylish look for naturally wavy mid-length hair. This one is less about hold, and more about flow. If you want a hassle free style that looks great this is the one for you.
Photo Credit: Instagram @luisguevaraz
What You'll Need: ProtectCreamComb
Might Come In Handy: Salt, Treat
How To Style: First towel dry lightly. While hair is still damp, apply a dime size amount of cream to hands and emulsify. Apply to hair and comb through evenly. Apply a thin layer of Protect. Blow dry and hand style to finish.


Labeled "The Gentleman's Cut," this classic, low-maintenance hairstyle is not only timeless, but flatters all textures and lengths of hair. Whether you are a rockstar, or a wall street warrior, this cut will add a bit of sophistication to your style.
Photo Credit: Instagram @fierrosfitness
What You'll Need: ProtectSaltPuttyComb 
Might Come In Handy: Freeze, Treat 
How To Style: Apply a few sprays of Protect to wet hair and blow dry. Once dry add Sea Salt Spray to dampen and add volume . Emulsify the putty and work evenly throughout hair with your hands. Comb to finish for a nice, clean look.


Although this cut has traditionally been a short military hairstyle, it has evolved into a classic yet stylish men's cut for the new age. Masculine and athletic, this versatile style is open to interpretation for all textures and lengths.
Photo Credit: Instagram @camcretney 
What You'll Need: SaltPuttyProtect 
Might Come In Handy: Comb, Freeze 
How To Style: Gently towel dry hair. Apply a few sprays of sea salt and run through your hair with your hands. Emulsify Putty and work evenly through hair. Hand style preferred, but comb to style if needed. Apply light coat of Protect and blow dry to finish.


Popularized by the one and only Elvis Presley, the Pompadour cut has been given a reboot and has become one of the most mainstream men's hairstyles. Short in the back and on the sides, with length and volume on top, this style is eye catching. Make sure to style for volume and have a "pomp" the gradually recedes towards the back.
Photo Credit: Instagram @nick.mundo
What You'll Need: ProtectSaltClay 
Might Come In Handy: Brush, Treat, Freeze 
How To Style: Apply a few sprays of protect to damp hair and blow dry. Leave hair partially damp and apply Sea Salt Spray. Blow dry again until hair is dry. Apply emulsified clay working from the root up to ensure proper volume. Hand style for best results, but comb if hair isn't cooperating.


The "Bro Flow" is a new cut, and some of the world's most stylish gents have taken notice. While most cuts project a sleek appearance, the flow is all about a relaxed and rugged style, in a very fresh way. 
Photo Credit: Instagram @prasadchandran
What You'll Need: SaltCreamComb 
Might Come In Handy: Treat 
How To Style: Apply Sea Salt Spray to damp hair and comb through for even distribution and volume. Allow to air dry slightly and apply Cream to damp hair. Hand style and allow to air dry for natural curl and wave.


One of the most popular cuts, the Fade is the best way to keep your hair short on the sides and back. Easy to get and simple to style, fades compliment all hair types and face shapes.
Photo Credit: Instagram @sudhir_maurya7
What You'll Need: Clay 
Might Come In Handy: Protect 
How To Style: Apply emulsified Clay to damp hair and hand style. Blow dry for additional volume if needed.


Stylishly messy, this cut has become a trendy new take on a classic 70's look. You will need to make sure your hair is in good condition to pull this one off, and regular trips to the barber to have your ends trimmed is a must. However, if you put in the time, this style will definitely have you standing out from the pack. 
Photo Credit: Instagram @jordan.rosh
What You'll Need: SaltPaste 
Might Come In Handy: Treat, Hydrate 
How To Style: Apply Sea Salt Spray to damp hair and hand style. Then apply emulsified Paste and "scrunch" hair with your fingers to give a naturally curled and textured look. Allow hair to air dry to finish.


The Under Cut is a great style built on shaved sides and a long top. The best part of this trendy cut is that it works great with all hair types, including curly or wavy. A clean and modern style that looks great at the office or a night out, the undercut will look great in any occasion.
Photo Credit: Instagram @walkertex69
What You'll Need: SaltCreamComb
May Come In Handy: Freeze
How To Style: Apply a few sprays of Salt to damp hair and comb through for even distribution. Apply a dime size amount of Cream and comb style to finish. If needed, add a quick spray of Freeze to lock in the hold. 


Also known as the "Temple Fade," this style can have any length on top, while the sides are kept quite short and slowly taper off. This cut can be one of the best choices for a round face shape and is easy to maintain. 
Photo Credit: Instagram @timliufitness
What You'll Need: Salt, Putty,
Might Come In Handy: Pomade/Power Pomade. Comb/Brush
How To Style: Apply Sea Salt Spray to damp hair and allow to air dry. Once dry apply Putty working front to back starting at the roots for volume and flow. A light coat of Freeze if necessary to finish. Can also try Pomade if want a slicker look.


Curls add volume and texture to your hair without the need for much product or effort. The easiest and most versatile is with a short back and sides, and more length on top. Just remember to air dry whenever possible to keep down on the frizz.
Photo Credit: Shutterstock
What You'll Need: Cream 
May Come In Handy: Treat, Protect 
How To Style: Apply emulsified Cream to damp hair and hand style. Allow hair to air dry to reduce frizz. 


The original bad boy style, this style gained popularity in the 1950's and is loved by both classy guys who want a retro vibe and contemporaries with refined style. Complimented well with facial hair, if possible let a little scruff linger to help complete the look.
Photo Credit: Shutterstock
What You'll Need: SaltPower PomadeComb 
May Come In Handy: Freeze 
How To Style: Apply Sea Salt spray to damp hair and comb hair front to back. Apply Power Pomade and comb hair a second time to finish.


A less dramatic take on the Mohawk, the sides are clipped short with a dramatic strip left on top. From Beckham to Pitt, a number of the most stylish men in Hollywood have donned this look, and done it well.
Photo Credit: Shutterstock
What You'll Need: SaltPutty 
Might Come In Handy: Freeze 
How To Style: Apply salt to damp hair and let air dry. Apply emulsified Putty to top hair only working from the root up. Apply a few sprays of Freeze to lock in place if needed.


An iconic style that pays homage to the Roman general that gives its name, this cut is characterized by short, horizontally straight cut bangs. A low-profile cut with a fringe, that's versatile and easy to style.
Photo Credit: Shutterstock
What You'll Need: Clay 
Might Come In Handy: Salt 
How To Style: Apply emulsified clay to damp hair and allow hair to air dry.


(see above for what products to grab)
Photo Credit: Instagram @aaronbeal_
Photo Credit: Instagram @jmgruich
Photo Credit: Instagram @bfitnation
Photo Credit: Instagram @harsimranghotra
Photo Credit: Instagram @vittoriolocatelli
Photo Credit: Instagram @edward3s
Photo Credit: Instagram @aaron.lejeee
Photo Credit: Instagram @lucasb_710
Photo Credit: Instagram @mcps.16
Photo Credit: Instagram
Photo Credit: Instagram @juancerromusic
Photo Credit: Instagram @ryandongoffical
Photo Credit: Instagram @speny_m
Photo Credit: Instagram @johnankenyjr

Still Undecided? Let Your Face Shape Make The Choice!

Your face shape has a huge effect on what hairstyle will look best on you. Use this visual as a guide to imagine your own hair and what style you should go for. 

Need To Be Sure On Hold and Shine?

It all starts finding a hair product with the right amount of hold and shine. Use the charts below in conjunction with the hairstyles above to help make picking our men's hair products to use a breeze!

A brief recap of our men's styling aids:

Putty is the best men’s hair styling product on the planet! It is our best-selling product as its amazingly versatile, and includes a strong hold combined with low shine. It is great for that messy/not messy look and is ideal for men with short to medium hair, but can work with all hair types.
SALT Sea Spray is all about volume and texture. If you’ve been wondering how to add volume or texture to your hair, this sea salt spray is the way to go. You’ll most likely want to combine this product with any of our other styling aids, but it can be used by itself too. Game-changing product!
TREAT Argan Oil is a pre-styler loaded with argan oil to keep hair soft, strong, moisturized, frizz-free, silky-smooth, and shiny. Argan oil is one of the best products to helpe keep both hair and skin looking amazing. It's truly a treat for your hair, get a bottle... your hair deserves it!
Hair Clay is probably our most underrated top-selling product. It is excellent for men with thinner hair looking for that spiked up look. It has a strong hold with little to no shine. You will find that it is a bit more creamier and versatile than most clays. It is ideal for gents with shorter hair as it adds an incredible amount of body and thickness making your hair feel fuller. 
Paste is the most versatile of them all. Paste has a medium hold and medium shine so men can take it up a level or down depending on how else they style their hair. It provides incredible texture without being stiff. If you’re just trying to get a feel for the hair styling land, Paste is always a great one to start with.
Cream is great for men who just want some light styling in their hair to keep it neat and tidy. If has a light hold and shine so it won't look like you have anything in your hair. It can be great for guys with curly hair and helps tame frizz and fly-aways. If you don't want your hair product to weight your hair down but need some hold, grab Cream. 
Pomade is perfect for men that want that polished look. It provides a medium to strong hold with a ton of shine too. If you want that slick, neat hair style where you probably are using a comb, then pomade is probably the call. 
Power Pomade takes our classic pomade up to a whole different new level in hold and shine. While the pomade looks a bit more creamy, Power Pomade looks like a gel but is all pomade. Super hold, super shine, super hair product for that slicked and styled hair look.
GELous is our extreme holding styling gel. It has a super-strong hold with high shine that locks hair in place. If you want that slicked back wet look this is an excellent option. Gelous is great for short to medium hair lengths and unlike most gels isn’t greasy and doesn’t make your hair crunchy. 
FREEZE Hairspray is our set it and forget it hair spray! Works instantly too. Great for that last step to lock it in place for perfect hair. No stiffness or stickiness either and it washes out easily.
PROTECT Heat Shield Spray is a solid heat protectant spray to protect your hair from hot tools like a hair dryer. If you use a hair dryer, you need this heat shield as it is loaded with keratin and more to provide a nearly impenetrable force field from the dangerous heat since hair is very fragile.
HAIR QUIZ/TOOL: If you’re still not sure, take our hair recommendation quiz tool to help you decide. We'll help you make a solid pick based on hairstyle, hold, and shine... all in seconds!
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